Tag: Trends
-
Paula’s Choice Revolutionizing Skincare with Science and Transparency
Skincare transforms lives, and Paula’s Choice leads this revolution with science-backed products and unwavering transparency. Founded in 1995 by Paula Begoun, this Seattle-based brand champions effective, cruelty-free, and fragrance-free formulations. Today, Paula’s Choice thrives under Unilever’s ownership, expanding globally while staying true to its roots. This article dives into the brand’s journey, innovative products, and…