Live-streaming is somewhat of an unsung hero, often overshadowed by high-tech, flashy business tools. However, live-streaming brings a wide range of benefits for both internal and marketing business communications. Let’s dive in.
Boosted Engagement
Live-streaming is a great way to provide a virtual alternative for traditionally in-person activities and events. This has been shown by the sustained popularity of things like online casino games, which offer some live gameplay options. When bingo-enthusiasts join online bingo rooms, they can play live games such as Age of the Gods Bingo, Crystal Room, and Paddy’s Pad. These games are played in real time, presented by a human situated in the studio. The presenter interacts with the bingo equipment and virtual players alike, combining the physical and virtual, for an authentic and immersive bingo experience.
Elsewhere, this same technique can be applied to a multitude of different events and activities, such as product launches and Q&As. Rather than pre-filming seminars, promo videos, and other segments, live-streaming allows brands to interact with participants in real time. In addition, this can build trust between the audience and host, as nothing can be hidden or edited out of live broadcasts! This makes viewers more engaged with the content, which can ultimately drive improved sales.
Reduced Travel
This may go without saying, but London is the most expensive city in the UK for business trips, and, indeed, in the world. In fact, the average day costs around £497 per person – and that’s without travel costs. If your business hosts conferences, training sessions, and business meetings, and the company covers expenses, the prices can all rack up – after all, it is the age of remote working, digital nomads, and globalisation!
With this in mind, live-streaming internal events can drastically reduce expenses for businesses who typically hold these sessions in person. Not to mention, the sessions can easily be recorded for those who couldn’t make the original time, or to be uploaded to a portal for repeated use. Eliminating the need for travel will also reduce the carbon footprint of the brand, which can be leveraged in marketing promotions.
Wider Reach
In the same way that employees could be located anywhere around the world, so can your consumers. And, whilst there are an estimated 4.9 billion people across the world that use a form of social media, each demographic has a preference towards a different platform. With this in mind, it is important for brands to consider a multi-platform approach that is accessible regardless of what country the user is located in.
This is where live-streaming comes in. There are a variety of tools that allow businesses to simultaneously live stream across all social media platforms at the same time, reaching as many people as possible with a singular broadcast. In addition, the streams are saved onto the profile after it has finished, meaning people who watched the streams can easily signpost their friends and family to it at a later date.
As you can see, live-streaming can provide an engaging digital alternative to traditional events, eliminate the need for expensive travel arrangements, and boost brand visibility to an international audience. All that’s left to do is try out different techniques, and see what works best for you.
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